Marketing Team asked for a bit of dynamic content in a new campaign. Team wanted to know if it was possible to display loyalty points accumulated by a specific Subscriber. The team provided Data Extension with relevant data in columns such as First_Name, Last_Name, Email, ID, PPV.
Email Body
%%[
var @firstName, @lastName, @fullName
set @firstName = ProperCase(AttributeValue("First_Name"))
set @lastName = ProperCase(AttributeValue("Last_Name")) /* value from attribute or DE column in send context */
]%%
<p>Hello %%=v(@firstName) v(@lastName)=%%,</p>
<p>Congratulations! You have accumulated %%PPV%% points.</p>
Subject Line
Hello %%=v(@firstName)! You have now %%PPV%% points!=%%