Create Subject Line Using Body Content

Carlito · January 22, 2019

AMPScript is interpreted from top to bottom but the order or operations for email components starts with preheader then HTML body, text body to finally a subject line. This means that you can use content (also dynamic) from an email body and repeat it in a subject line.

In the message body, enter the following line:

%%[set @mySubject = "Content from the Body"]%%

and then in the subject line field put this part:

%%=v(@mySubject)=%%

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