This also comes from the Litmus Survey 2018 and it does not take brains to guess that the question was about an email framework in use. The biggest advantages in using frameworks is that they have already solved for you most of the quirks of email clients. They also provide you with an established workflow you can follow, both alone and as a team. They also handle responsive design very well, albeit differently from one another.

I did the Litmus Survey 2018 for the first time. One of the questions was about ESP in use. Although not every ESP is included (Freshmail was missing!) it is still a great list of available ESPs on the market.

This is a simple HTML hack for emails. It used to be use to hide an animated GIF for Outlook and show a static image. Currently, the Outlook desktop clients support animated GIFs but the hack is still valid for filtering content based on an email client.

An MS Excel formula to compare two lists with records. Use it to find records from a table A in a table B and highlight or mark with a specific text. It uses countif to count cells that meet specific condition. In Marketing Cloud you would use a SQL query to compare two tables but sometimes I need to work on Excel or exported CSV files as well. In this case I add a label “is Active” to the records from the Table A found in the Table B and a label “not Active” to those excluded from the Table B.

An MS Excel formula especially useful to split a full name into first and last name.

Email Marketing community is simply fantastic. It gathers professionals with rich and diversified backgrounds. You will find front-end developers, database nerds, creative copywriters, website publishers and digital marketers working in nearly every type of organization and business area.