Webfonts in Email

Email development has so many quirks that using custom fonts sounds like a suicide mission. It’s a common practice to use websafe fonts. When you work with multilingual content it’s an obvious choice. However, using fonts from a company’s brand book may be possible.

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MSO Versions

With the plethora of rendering issues that comes with having to support Outlook, it is sometimes useful to target Outlook with specific styles. Fortunately, targeting various versions of Outlook is relatively easy using conditional CSS.

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Create Subject Line Using Body Content

AMPScript is interpreted from top to bottom but the order or operations for email components starts with preheader then HTML body, text body to finally a subject line. This means that you can use content (also dynamic) from an email body and repeat it in a subject line.

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Insert Date to the Subject Line

Use this to include a a date or a part of the date in the subject line of an email. For example you want to have an SFMC Report generated for the past 30 days delivered to your inbox and customize the email body or a subject line to include the month that the report.

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Codepen Preview Tip

CodePen is a social development environment for front-end designers and developers. You can build and deploy a website, show off your work, build test cases to learn and debug, and find inspiration. This is a tip shared by Cosmin on emailgeeks Slack channel:

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Dream Jobs

In this post I’ve listed roles that combine email marketing automation, SFMC configuration and development, data modelling and platform integrations. These roles and a required skillset seem to define a most wanted individual contributor but also a potential lead of a small team of trusted colleagues.

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