These are notes from the Salesforce webinar “The Future of the Inbox”.

Bounces are messages that ISPs send back to Marketing Cloud to explain why they can’t deliver your email. When an email can’t be successfully delivered, the application labels the subscriber as Bounced. To view details about bounced subscribers use the Bounce data view.

Digital experience relates to the brand’s exposure and the quality of communication with Customers and Businesses through digital channels. There is no a single formula to measure Return on Digital Experience (return on digital investments) but there is an insightful list of metrics found in an article written by Leah Pope on the official Salesforce Blog.

Data Views store tracking information related to Contacts and the system, for example automations performance. They are a useful tool for troubleshooting whether a message has been sent out to a subscriber. Here is a simple scenario when and how to use data views in conjunction with custom reports from business.

This is valid only for the Classic Email interface (not for Content Builder). In AMPScript you can reference a DE or any other resource like so:

Adding emoji to a subject line is as simple as CTRL+C > CTRL + V. Copy an emoji from an online source and paste it to the subject line. If I need to use emoji, I use the Unicode Table.

Predictability stems from consistency. The better you plan your email marketing campaign the easier to react to the unexpected. Here is a list of no-brainers and some quite insightful findings:

This case study has been published as a part of the official Solution Guide in the Salesforce Marketing Cloud documentation.

I’ve passed the Salesforce Marketing Cloud Email Specialist certificate and here is a list of resources I made a good use of while studying for the exam:

Configure Send Throttling for the following reasons:

• To control inbound traffic to a website or a support center, meaning, the interest generated by email may result in server crashes or resources overload due to too many people visiting.
• To limit the number of emails sent to a particular domain each hour.

Marketing Cloud used to have Playbooks to create common campaigns such as on-boarding, anniversary, or birthday emails. I never used Playbooks which eventually have been retired and replaced by Journey Builder templates.

Normally, the date of birth attribute should be the Date format. This example deals with an exception when date of birth is set as Text so it needs to be converted using SQL query. This post is about preparing a segment for a Birthday Card Email Campaign. The data extension needs to be sendable (Is Sendable).