A comprehensive checklist for an email quality assurance (QA). I’ve found it on the Internet (it is likely made by the Salesforce Team), copied and pasted for a quick reference. The link to the original file within the post…
Email QA Checklist
- The subject line, preheader, FromName, and FromAddress are correct
- Email is using the correct header and footer
- Email is using the correct template (if applicable)
- No typos or grammatical errors
- All images render correctly
- Email utilizes inclusive marketing principles
- All links work, have alias tags set, and go to the correct location
- ALT text is set and does not include any spelling/grammatical errors (if applicable)
- All required legal copy is present
- Unsubscribe link is correct and present (unless transactional)
- Text version is correct
- Email rendering verified via Litmus previews (if applicable)
- View as a Web Page (VAWP) link is present and working properly (if applicable)
- Tracking pixel is present in the HTML:
- Email validates against test, proof, seed, and live data
- All dynamic elements are functioning properly (if applicable)