Have an idea, write it down, and move to the next one. Brief, Research and insights (iterative), Design (iterative), Solution (iterative), Production.
Brief
Good design arises from an initial problem, goals, audience, or leadership needs, business plans. It reflects the identity and brand of the client.
Research
- Understand the business behind the project
- Questions:
- Describe your product
- What are three most important goals?
- Who’s your target?
- What makes you better than your competition?
- Is there any impeding or current legislation that will affect your business?
- Communicate a single thing about this product
- Task-based usability
- Start building virtual sketchbook
- SWOT - Strengths, Weaknesses, Opportunities, Threats
Design
- Project personas
- Frame the design solutions in the real world
- No need to be involved in the actual research
- Sketch ideas (Approve, Reject, Discuss)
- Present