Think of the Script.Util object as a backstage pass holder. It grants access to a set of utility functions to interact with internal and external REST/SOAP APIs. These objects are a part of the Content Syndication section of the SSJS documentation.

Customer Satisfaction (CSAT) is a metric used by businesses to assess how satisfied their customers are with a specific product, service, or interaction. It provides actionable insights for enhancing customer experiences. This post demonstrates how to prepare Email Studio and CloudPages to send a CSAT survey sent in an email content block.

Understanding how data extensions are indexed is crucial for optimizing performance and query efficiency. Proper indexing enhances query performance, speeds up data retrieval, and ensures efficient data management.

Data Backfilling is a pro term that refers to the process of filling in missing or correcting incorrect data within a Data Extension. There are several methods for adding or updating data in a Data Extension, and specific conditions determine the success of a backfill. Let’s explore a concept that leverages both Contact Builder and Query Studio…

This is a useful block for debugging dynamic email templates. Multiple scenarios require various attribute values and/or additional rules and conditions. A debugging section shows you the attributes you’re using and how they affect the dynamic content…

A brief exploration of the Transactional Messaging API and a short comparison to Triggered Sends. TM API is a newer version of triggered sends known from the Email Studio. It uses REST API to trigger an event based message and the JSON format to transit data payload for personalization. Sending scenarios are typical to transactional, triggered messages…

The NOT keyword can be placed either at the start of the argument or in the operator.

A short cheat sheet useful for a tech marketer. For example, a combination can help to find a number of possible scenarios to test entry source criteria. A variation explains why a system requires stronger passwords than a 4-digit bicycle lock…

I noticed that after logging an error and skipping a triggered send to a specific subscriber, the number of errors in the triggered send interaction increments too. I wanted to document it and ended up with an AI generated content as an exercise. I prompted ChatGPT and Microsoft Bing Chat to write this post…

There are five standard Roles which give access to features related to functions alike. Each role has a set of permissions that allow users perform specific task. In addition to the MC Roles, there are four Email Studio or Classic Roles. While it is hard to remember all the combinations, there are three rules for the permissions: explicitly granted, explicitly denied, not explicitly granted/denied…

This is a summary/extract from Paul’s Airy Type E: email newsletter about the Web Content Accessibility Guidelines (WCAG) and importance of the target size for call to action (CTA) buttons and links. While browsers render the <button> or the <input> tags properly making the entire bounding box clickable, in email it requires a bit more scrutiny…

Most control groups that I stumbled upon were plain random splits such as 90/10 % or 80/20 %. It is a natural and practical implementation of an excluded subset. Nevertheless, I found a smarter formula for creating a control group…